MS Nurse PRO: Managing a Community of Nursing Professionals
The MS Nurse PRO community includes more than 7500 users from 15 different countries and is managed in 12 languages.
LAUREA is responsible for:
Development and management of a learning management system and social learning environment
Learning experience design
Community and content marketing
Project management
MS Nurse PRO: Development of a learning management system and social learning environment
MS Nurse PRO learning management system and social learning environment
In collaboration with an ICT provider, we developed and launched a tailormade learning management system that includes an authoring tool and social learning environment.
Creating a solution design for the online platform based on a needs analysis in consultation with all stakeholders.
Testing and launching the solution, including migration of legacy data (user data and course materials).
Incorporating five e-learning modules, engagement tools (bookmarks, checkpoints, likes, notes), interactivity instruments (Q&As, messaging, forum), gamification (badges) and certification (exam and certificate).
MS Nurse PRO: Learning experience design
In consultation with the scientific committee, we curated the topics and content to be included in the learning catalogue and live educational events. We scripted learning pathways to make the content as accessible as possible.
Structuring the content into learning pathways consisting of e-learning modules, live educational events, blog posts and newsletter items on the same topic.
Ensuring that every content element is to-the-point and brought to life by means of illustrations, graphics, video clips and practical tips.
Measuring the success of every learning experience via data analytics in order to continuously improve the experience and keep the content up to date.
MS Nurse PRO: Community and content marketing
We developed and implemented a community & content marketing strategy and action plan.
Social media content marketing; organic posts as well as paid advertising via Facebook, Google and YouTube commercials.
Email marketing via e-newsletters and newsflashes.
Partner marketing via a network of more than 15 partners using their own channels.
Scientific journals publishing both advertisements and articles.
Event marketing at partner events.
Community marketing via independent Europe-wide events and co-organised national educational events.
Community animation via an online forum, a Q&A section and regular surveys.
“MS nurses play a key role in the care of people with MS. Despite that, many European countries lack training opportunities for nurses specialised in MS. With the support of LAUREA, we’ve been able to create an attractive e-platform bringing nursing professionals together at European level. We are now able to offer relevant content and foster a community of nurses that strive towards harmonised and qualitative patient care. It’s a win-win situation for everyone.””
MS Nurse PRO: Management of the project
We took (and still take) ownership of the project, ensuring implementation of the vision and mission via the expansion and execution of a 3-year action plan.
Co-creating the strategy and action plan.
Managing governance of the project (biannual Steering Committee, Scientific Committee and sponsor meetings, monthly work groups and weekly alignment calls).
Overseeing and coordinating implementation of the action plan.
Concluding contracts with suppliers (scientific authors, translators, graphic designers, audio-visual agencies, IT partner, …) and following up on their fulfilment.
Maintaining relationships with all involved partners and stakeholders.
Analysing all data and user experiences and proposing and implementing project improvements.